Task Three - Present the results

The first question  was to see if the audience understands the story of my advert if it makes sense. The results showed mre that averts story dose make sense this shows that the advert is successful because the audience understands what is happening.

 The second question was to see what persuaded them about the advert. This was to see what was the best feature in the advert was. The results were varied but mainly they said it was music.

 The next question was to find what was the best feature of the advert. Again i received varied results t
. But it was mainly music and story with 80%choosing one of the two.

The final question was about the audiences rating out of 10. W again received varied results ranging from 3-9 . This shows overall people liked it but some people did not . We will need to see the reasons for this by asking peoples opinion during the focus group. The results means my advert is quite popular but dose need some improvements.

Task Five – Re-draft Final Evaluation

The advert i created was to promote the Iphone 5c  by apple. I Chose to promote this product because it is important part of society and the most popular brand of phone at the moment. It is also accessible by the me and the other producers. The advert was targeted to people of all ages who accessible to Iphones especially 16-30 years olds. This was because the product we found was most appealing to this age range. This age range are the most sociable ones especially when using mobile phones , so they will more likely buy the product. When creating advert ,you have to find a selling point which will make audiences want to buy the product. The selling point of the advert the sociale the different things the phone can do,especially parts that help you be social showing that the phone can make you more poplar.

After  i finished the planning of the advert we filmed it , then we edited it. After the advert was finished wee need ed to see the opinion of the audience of our advert to see ,how ,i can improve it before it goes to apple. To get this we had to carry out different forms of audience research. The two method we used to collect this information was a focus group . This was carried out because it gave more detailed opinions of the advert because they can tell me thgir opinion of the advert , so it gives us the chance to ask open questions. The other method i used to collect information was a questionnaire. I carried out this research because it was easier to collect a lot of answers because you can send as many questionnaires to as many people as you need. Also it is easier to collect closed answers because you just ask the participants yes or no on most questions which is time consuming when doing it ion a focus group. The questionnaire was created on the website survey monkey which is a free website. We carried out the two types of ,collecting information because it gave a  variety of answers which helped us see if  the audience like our advert and see improvements that needed to be made.


When conducting my questionnaire i received  a variety of information about my advert which help me evaluate the opinions of my advert. We asked two types of questions which were open and closed questions. This was to receive different types of information. The open questions was asked to get the audience opinion with details. An example of an open question was  "How can you improve the advert?" This was so  I could get any improvements to my advert. This feedback would have been used if they found any problems which they did. One of the participants of the questionnaire said one of the fonts was out of place int e advert. The closed questions were made to see mass opinion of the advert. This would also make the information easier to collate because there was only a few answers that could have been used.  An question we asked was state the advert out of 10, so there was only 10 answers that could have been given , so it is easier to put into a graph. This question was asked to see the overall opinion of the audienced of my advert, which useing this shaped the questions asked in my focus group. If I received mainly negative responses the questions in the focus group would be what was wrong with it and how id improve it. If they were mostly positive I would ask why was thew advert good. I did this because it made the results from the focus group help improve my advert.

The other method was the focus group. I showed the audience that volunteered to be part of the the focus group the advert. I selected the participants  from those who volunteered. I selected a range of people , both who fit into and did not fit into the target audience. This was to see if the advert applied to not only the target audience but people not part of the target audience to see if the advert would be successful. Th
e questions that i asked were shaped by the answers i received in my questionnaire. I decided to do this because i can see the reasons for their opinions. .Also if a person gives me their opinion i can ask them to explain their opinions to me. I used this method and the questionnaire to find a variety of information and opinions to see an overall opinion of my advert. Also if i don't get that much information for the questionnaire i can still get information from the focus group.

The information i received from both the questionnaire and the focus group was all analysed to see the overall opinions of the advert. Though both methods i received both positive and negative responses to my advert. Most of the information i received was positive, but i did receive some negative feedback about my advert. The most frequent positive feedback I received was on my cinematography. With many saying they like the range of shots i used in my advert because it made the advert more visually dynamic. This was a really positive response because that was a problem with other adverts that were created. I also received feedback that outlined what  needed improving. An example of feedback I received was that there needed to be more of a focus on the phone itself , because the advert could have been for any phone. I made the change by include the phone in shots more frequently especially the logo. But this was hard to improve that much on because i would have to refilm some of the advert which was not possible. But the main feedback i did receive was positive which showed me and the other producers that our advert has overall been well received.

In my feedback i received some surprising results. This mainly came from the over fifties. The over fities who were involved in the feedback actually believed that our advert was good and appealed to them because it showed them some problems in there lives they want to be solved. They believed that the advert made them want to buy the phone. This was surprising because they are not my target audience because they were the least likely to want to buy the phone. Another surprise was that he and the females said they like the music that was used in the advert . This was surprising because the music more applies to younger males which was a good response because it opened the product to a wider audience that i did not expect to have. All this feedback helped me because it made me realize that my advert is applying not just my target audience but people not in my target audience.

When i was asking for feedback i think i selected question that overall received the most useful opinions of my advert which helped make improvements to my advert. Bu there were some questions that did  not give out the best answers i could have received.  Some of the questions especially in the question was just a closed question   but it was a question that needed explanation. An example of this is  "could the advert be improved?". This would only give a basic answer if it could have been improved or not , it did not give anyone the chance to explain what improvement could have been implemented. This meant the answer was basic so did not helped me or tell me what needed to be done to improve it. The question could have been changed to an open one saying "what improvements could have been made to the advert?" with a text box to explain there answer so i get information i could have used. This would mean that i would have more reliable information.

I have my own opinion of how good the advert especially the editing and cinematography and also if it was a good advert for the product.  I believe that the advert was overall my advert was successful in advertising the phone and entertaining audiences who will be watching the advert making them want the product. I am going to have a unfair view because i'm not going to say my advert is bad so my view is less trustworthy so can't be guaranteed. But my opinion has evidence to support it in the form of the feedback i received especially when even the older generation said they would buy the phone because of my advert. But i do see that improvements need to be made to the advert.

After finishing my advert there are some improvements i would make if i could. There come under three areas . They are the planning , editing and feedback. Firstly when i was planning my advert the plans i made lacked detail. This meant when we were on set we had to come up with ideas of shots and plan where everyone was. This meant the filing was halted meaning it took longer to film. On my next project i want to improve on the details i add during pre production so the film runs more efficiently. The second improvement i would make is the shots were on screen too long. This meant the the audience got bored of the shots. This meant the audience might lose interest in the advert. To improve it would film more shots so i could shick what is on screen and put the shots on screen. This would make it even more visually dynamic . The final improvement i would make was i would ask more people to give there feedback because my focus group had around 10 people in it and the questionnaire had less than 10 participants. This meant that the results are less reliable to be taken as an overall opinion because there is not enough people to take it as a estimate. This meant i cant trust the results as much. To improve it i would ask more people about there opinion . This means the feedback would be more reliable.

In my opinion i believe my advert is technically good . This is because the filming was especially to a high standard. The shorts were not shaky or out of focus. This meant the shots look more professional so more people will like the advert. Also the shots we filmed we visually interesting with the camera filming in a range of angles getting visually interesting shots. This meant the shots were more interesting so the audience will enjoy the advert more. I found that the advert is also effective when i came to selling the product. I found this because of the feedback i received. Everyone knew what the advert was advertising and most said the advert made them want to buy an iphone. showing that the advert was successful in selling the product that i was trying to advertise.

If i could redo the advert the main things i would improve would  be length of shots so the audience don't get bored and make the advert more visually dynamic. This would make them enjoy the advert and be more interested in what it is advertising. The other thing i would have changed was the including of the phone and the log more because it is not shown enough even though the audience understand what the advert is selling, the logo and phone could have been seen more. I would have done this is film more shots of the phone. This would make the audience understand even more that the phone do se help your life.

After finishing my advert and analysing all the feedback i received i think i did advertise the phone very well trying to increase sales of the iphone. In my advert i aimed to make an advert that advertised some of  the feature greatly highlighting  key parts of the phone. I am happy with the advert and i believe it is very effective selling the phone. But i can see improvements i could have made to the advert. If i could have made the changes i would be 100% happy with the advert.  

Task Four- Finished product:

The advert i created was to promote the Iphone 5c  by apple. I Chose to promote this product because it is important part of society and the most popular brand of phone at the moment. It is also accessible by the me and the other producers. The advert was targeted to people of all ages who accseble to Iphones especally 16-30 years olds. This was because the product we found was most appeling to this age range. This age range are the most socibale ones espoecally when useing mobile phones , so they will more likely buy the product. When creating advert ,you have to find a selling point which will make audiences want to buy the product. The selling point of the advert the socale the different things the phone can do,especally parts that help you be social showing that the phone can make you more poplar.

After  i finished the planning of the advert we filmed it , then we edited it. After the advert was finished wee need ed to see the opion of the audence of our advert to see ,how ,i can improve it before it gose to apple. To get this we had to carry out different forms of audience research. The two method we used to collect this information was a focus group . This was carried out because it gave more deatiled opions of the advert because they can tell me thgir oopiobn of the advert , so it gives us the chance to ask open questions. The other method i used to collect information was a questionair. I carried out this reasearch because it was esier to collect alot of anwwsers because you can send as many servays to as many peopl;e as you need. Alos it is esoer to collect closed anwsers because you just ask the partipants yes or no on most questions which is time cosumeing when doing it ion a focus group. The questionair was created on the website survey monkey which is a free website. We carried out the two types of ,collecting information because it gave a  variety of anwses which helped us see if  the audence like our advert and see improvemnts that needed to be made.


When conduecting my questionnaire i received  a variety of information about my advert which help me evaluate the opions of my advert. We asked two types of questions which were open and closed questions. This was to recieve different types of infomation. The open questions was asked to get the audience opion with detaile. An example of an opn question was  "How can you improve the advert?" This was so  i could get any improvements to my advert. This ffedback would have been used if they found any problems which thegy did. One of the participants of the questiarr said one of the fonts was out of place int e advert. The closed quuestions were made to see mass opion of the advert. This would also make the information esier to collate because there was only a freew answers that could have been used.  An question we askewd was srate theadvert out of 10, so there was only 10 anwsers that could have been given , so it is eier to put into a graph. This question was asked to see the overall opion of the audienced of my advertr, which useing this shaped the questions asked in my focus group. If i reveive mainly negative reponsesn the questions in the focus group would be what was wrong with it and how id improve it. If they were mostly positve i would ask why was thew advert good. I did this because it made the results from the focus group help improve my advert.
The other method was the focus group. I showed the audience that volenteered to be part of the the focus group the advert. I selected the paripants  from those who volenterred. I selected a range of people , both who fit into and did not fit into the target audience. This was to see if the advert applied to not only the target audience but people nopt part of the target audience to see if the advert woiuld be succseful. Th
e questions that i asked were shaped by the answers i received in my questionnaire. I decieded to do this because i can see the reasons for their opinions. .Also if a person gives me their opinion i can ask them to explain their opinions to me. I used this method and the questionnaire to find a varity of information wand opions to see an overall opion of my advert. Also if i don't get that much information for the questionnaire i can still get information from the focus group.

The information i received from both the questionnaire and the focus group was all analysed to see the overall opions of the advert. Though both methods i received both positive and negative responses to my advert. Most of the information i received was positive, but i did receive some negative feedback about my advert. The most frequent positive feedback I received was on my cinematography. With many saying they like the range of shots i used in my advert because it made the advert more visually dynamic. This was a really postive resopnse because that was a problem with other adverts that were created. I also reeceied feedback that outlined what  needed improving. An example of feedback I received was that there needed to be more of a focus on the phone itself , because the advert could have been for any phone. I made the change by include the phone in shots more frewqulty especially the logo. But this was hard to improve that much on because i would have to refilm some of the advert which was not possible. But the main feedb acck i did recieve was positive which showed me and the other producers that our advert has overall been weel recieved.

In my feedback i received some surprising results. This mainly came from the over fifties. The over fities who were envloed in the feedback actually belived that our advert was good and appeled to them because it showed them some problems in there lives they want to be solved. They believed that the adveryt made them want to buy the phone. Thgis was supriseing becxause they are not my target audience because they were the least likely to want to buy the phone. Another suprise was that he and the females said they like the music that was used in the advert . This was suprisng because the music more applies to younger males which was a good resoppnse because it opened the product to a wider audeince that i did not expect to have. All this feedback helped me because it made me relise that my advert =is appling not just my target audience but people not in my target audience.


When i was asking for feedback i think i selected question that overall received the moset useful opions of my advert which helped make improvements to my advert. Bu there were some questions that did  not give out the best answers i could have received.  Some of the questions especially in the question was just a closed question   but it was a question that needed explanation. An example of this is  "could thwe advert be improved?". This would only give a basic anwser if it could havew been improved or not , it did not give anyoner the chance to explain what improvment could have been implamented. This menat the anwsed was basic so did not helped me or tell me what needed to be done to improve it. The question could have been changed to an open one saying "what improvements could have been made to the advert?" with a text box tto explain there anwser so i get information i could have used. This would mean that i would have more reliable information.

I have my own opion of how good the advert espeeclly the editing and cinematography and also if it was a good advert for the product.  I believe that the advert was overall my advert was successful in advertising the phone and entertaining audiences who will be watching the advert makeing them want the product. I am going to have a unfair view because i'm not going to say my advert is bad so my view is less trustworthy so can't be guaranteed. But my opion has evidence to support it in the form of the feedback i revecied especaly when even the older genration said they would buy the phone because of my advert. But i do see that improvments need to be made to the advert.

After finishing my advert there are some improvements i would make if i could. There come under three areas . They are the plannintg , editing and feedback. Firstly when i was planning my advert the palns i made lacked detaile. This meant when we were on set we had to come up with ideas of shots and plan where everyone was. This meant the filing was halted meaning it took longer to film. On my next project i want to improve on the details i add during pre production so the film runs more effitantly. The second improvement i would make is the shots were on screen too long. This menat the the audience got bored of the shots. This ment the audience might lose interest in the advert. To improve it would film more shots so i could shick what is on screen and put the shots on screen. This would make it even more visually dynamic . The finakl improvemt i would make was i would ask more people to give there feedback because my focus group had around 10 people in it and the questionnaire had less than 10 participants. This ment that the results are less reliable to be taken as an overall opion because there is not enough people to take it as a estimate. This ment i cant trust the results as much. To improve it i would ask more people about there opinion . This means the feedback would be more reliable.

In my opinion i believe my advert is technically good . This is because the filming was especally to a high standard. The shorts were not shaky or out of focus. This menat the shots look more professuanal so more people will like the advert. Also the shots we filmed we visually interesting with the camera filming in a rangeing of angles getting visually interesting shots. This meant the shots were more interesting so the audience will enjoy the advert more. I found that the advert is alsoi effective whn i came to selling tyhe product. I found this because of the feedback i received. Everyone knew what the advert was advertising and most said the advert made them want to buy an iphone. showing that the advert was suyuccessful in selling the product rthat i was trying to advertise.

If i could redo the advert the main things i would improve would  be length of shots so the audience don't get bored and make the advert more visually dynamic. This would make them enjoy the advert and be more interested in what it is advertising. The other thing i would have changed was the including of the phone and the log more because it is not shown enough even though the audience understand what the advert is selling, the logo and phone could have been seen more. I would have done this is film more shots of the phone. This would make the audience understand even more that the phone do se help your life.

After finishing my advert and analysing all the feedback i received i thiink i did advertise the phone very well trying to increase sales of the iphone. In my advert i aimed to make an advert that advertised some of  the featuse greatly highlighting  key parts of the phone. I am happy with the advert andi beleive it is very effective selling the phone. But i can see improvemnts i could have made to the advert. If i could have made the changes i would be 100% happy with the advert.