Task Four - Identifying Potential Problems

Copyrighted music

When designing my advert I need to look at any potential problems that might occur. When these problems are identified I need to find a way of dealing with them so the advert goes off without a problem. This will help me find the best way of dealing any problems that i might safe. There are many legal and ethical problems I will face when creating my advertisement. The first problem is copyrighted music. When selecting music for my advertisement , i need to make sure there is no copyright on the piece of music I selected. This is because if I use it it will be against the law because I do not have the right to use it. To use it I will need to gain a equaty of rights to use it. Also when film the advert in public people might not want to be filmed in our advert.


Useing Footage

 Some people do not want to be on camera for many reasons. There are numorouse reasons why people do not want to be on film. We have to repspect their wishes and filtre what is shown. If we
use the footage without asking the person permission it is seen as unethical because we did not get their permission to use it. This might anger the audience if they seen that they have been used without being asked. We will produce a relaeace form that everyone has to sign to say that we can use the footage.




Representation of people

 Another problem that needs to be looked into in repsentatipon of people. In the advert we will need to include different  genders, races , religion and sexualites. People want to feel that they are reperesented in the media so they feel poart of the commuibt. To do this I will have to cast actors and extras that are representative of each group. If this is not done these groups will not view it as a representative adcvert ,so they will be turned away from the product. If it is done people might be more attracted to the product so there will be more sales. 


Coping ideas

Another problem with the advert is that we do not want to be accused of coping ideas. When the adveert is coimplete, it might look simmular to other adverts. W might gety acused of copping their ideas causeing a plagerism complayte which will lead to the advert beinng taken down. To avoid this will look at the other advert by conducting market research to see what is alredy out there. From this we will come up with our own idea for an advert and makeing it an orignal idea. This will help our advert not look like other adverts makeintg it uniques. We will especcaly look for a differenrt unique selling point. 

Risky Content

In the advert we will have to watched out for risky content. The advert can not include smokeing , definatly not include drug use (even though we would not anyway), alchol use (if we are showing it during the day) or the actors wear to Riské clotthing. The audience that will see rthe advert might be underaged , so we can not show these things. If they are used the advert will revcieve complaints casueing the advert to be taken down. We will avoid this by stopping any of this being in the advert.



 

Production Document: Contingency Plan

Contingency Plan Name: Joeann Murphy and Adam Cope Production: Brighten Up Your Life – iPhone 5C advert

Potential problems and how to overcome these problems: One potential problem is that it might rain when we are trying to film the bus stop, then we will have to have a back up plan to film another day or by a bus stop, which is under shelter. Another problem that may occur is one of our house locations may not be available (Taylor’s house) however we can then film at my house. The day we plan to film the party (the last scene), might have to change, or be rearranged.

Production Document:Costumes and Props

MAY

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Advert - Costumes and Props

Character Name: Taylor Corney
Costume:  Regular clothes for her first scene, e.g. jeans and t-shirt. Party dress for the last scene and heels.	Props: The props we will need is her yellow iPhone 5C, her wardrobe to pull clothes out of.
Character Name: Georgia Meakin
Costume: Party dress for the last scene and heels.	Props: She will need her blue iPhone 5C and an iPod dock to play music.
Character Name: Matthew Smith
Costume: For his scene he needs to be wearing smart casual clothes to wear on way to party, so jeans, a polo top and decent trainers/shoes.	Props: We will need access to a bus stop, his blue iPhone 5C, and bags.

Production Document: Production Contact Details

Advert - Production Contact Details

Production Schedule Cast and Crew Contact Details Programme Title: Brighten Up Your Life Advert Client: Apple Writer: Adam Cope Date: 9th May 2014
Name/Role	Mobile Telephone Number	Home Telephone Number
Adam Cope/Cinematographer Joeann Murphy/Director Taylor Corney/Actress Matthew Smith/Actor Georgia Meakin/Actress	07842456335 07704564633 07454367325 07753264677 07395729475	02084968359 02084639572 02085947274 02085783456 02089582648

Production Document Risk Assessment

Risk Assessment

Group Members: Adam, Joeann, and Cast                  Location: Houses, bus stop, street

Hazard	Person(s) at Risk	Likelihood of Hazard 1 – Extremely Unlikely 5 – Extremely Likely	Severity of Hazard Outcomes 1 – Very Low Risk 5 – Very High Risk	Risk Level (Likelihood + Severity) 2	Measures to Take to Manage Risk	Risk Managed? Y/N
Being in the general public	Us and general public	4 – Likely, as not many people look where they are walking.	2 – If anyone tripped over equipment it wouldn’t be severe.	4 + 2 = 6 / 2 = 3 Medium Hazard	Watch equipment carefully, keep everything together.	Yes
Party scene	Cast	3 – when filming people may not be being careful of the equipment.	2 – If anyone trips over equipment it wouldn’t be severe.	3 + 2 = 5 / 2 = 2.5 Medium Hazard	Watch equipment carefully, keep everything together. Only keep camera out for short period.	Yes
Bus stop scene	Matthew Smith	3 – Running for bus, could fall over.	2 – If he trips no one will care, we’ll all laugh.	3 + 2 = 5 / 2 = 2.5 Medium Hazard	Make sure before there’s no bits of uneven pavement. Run carefully	Yes
Bus stop scene	Matthew and Crew	2 – Standing by a busy road, caution of getting hit by cars.	4 – If someone got hit by a car injuries would be severe.	4 + 2 = 6 / 2 = 3 Medium Hazard	Be careful when crossing roads. Look before crossing.	Yes

Production Document:Shot List

Shot List
Scene	Shot Number	Description
Matt running for a bus Checks bus times Taylor searching through wardrobes Taylor online shopping on phone Everyone sitting at party iPhone plugged in to play music Everyone’s dancing Georgia taking a selfie Group selfie	1 2 3 4 5 6 7 8 9	Matt running to get a bus - long shot, bus pulls away - close up of bus, checks bus times - mid shot . Looks at phone for buses, one is due soon, smiles - close up of phone, and smiling. Throwing clothes out - point of view shot from inside wardrobe, annoyed when there isn’t something to wear falls on bed, long shot. Pulls out phone finds outfit, buys it, smiles. Everyone’s bored at the party because of the radio An iPhone 5C plugged in and the music gets better Everyone is having a good time dancing to a well known song and chatting Georgia takes a photo of herself on her phone, then another one A group picture is taken, writing underneath appears saying – Brighten Up Your Life