Analyzing a television advertisement in detail

This advert is the Beyonce 'Pepsi' advert. 

The advertisement shows the well known singer Beyonce at a dance rehearsal for her new song at the time. She takes a sip from a can of Pepsi and in the mirrors behind her previous incarnations of herself appear and help her with her dance routine. 

The advert is a non-realist advertisement, this is because in real life this would not happen as it is impossible for previous versions of yourself to appear in mirrors. The advert shown is a famous faces advert, this would make the advert popular as people who like the artist will want to watch the advert. The target audience of the advert are teenagers to adult who may use this product. This advert provokes a feeling of excitement and happiness as the music displayed in the background of the advert would make somebody want to dance, also people feel a sense of nostalgia when the figures appear. This advert is highly endorsed by a celebrity as she is the main selling point of the advert, this will then increase the popularity of the advert. The advert uses the brand identity of Pepsi largely in this advertisement showing that it is the focus point of the advert. Using this famous figure is a persuasive device as it means that a large majority of people will view the advert as this particular artist makes an appearance in the advert. 

The advert uses many different camera angles, these include, mid-shots, long-shots, close ups,extreme close ups, zooming shots and pan shots. This uses mid-shots to show emotions of the character in the advertisement to show the struggle she goes through before she takes the Pepsi and how the Pepsi then helps her with the routine. The advert uses long-shots to show what is happening around her and what she is doing, this is used to show the interactions between her and her copies. Close ups are used throughout the advert to portray the facial expressions that the copies and her are trying to emulate. Extreme close ups are used to show things that Beyonce is doing and example of this would be picking up the Pepsi can, this is used to make it obvious what the advert is about. Zooming shots are used in a similar way as close ups and long-shots as they are all trying to show what is happening and the emotions of the character, also it is used to show how she is understanding the routine as the camera is getting closer to her face. Finally pan shots are used to show all the different incarnations of Beyonce and to show the range of different dance numbers she has performed throughout her carrier. Sublimely it is showing that her success is partly due to the work she has done for Pepsi. Camera positioning in the advert is mainly head on with everything in focus showing each person in the room. Editing in this advertisement is mainly using green screens. They had to shoot each incarnation on a green screen and add it on to the scene of the different looks that Beyonce has shown throughout her carrier and added onto the scene of the current look of Beyonce in mirrors. The lighting within the advert is a spotlight that is focused on Beyonce from behind the camera, also the lights in the room are used to illuminate her. The sound and music used within the advertisement is a simple opening noise of a can and the music that Beyonce sung called 'Grown woman'. There are not many computer graphics in the advertisement, the only one that is used is the glass smashing at the end of the advertisement. The special effects that are used are the same as the computer graphics and editing as it is used in these parts of the advertisement aswell as the other techniques shown. 

Styles of television advertising

Adverts have different styles to target audiences to sell products. They also use different techniques to appeal to different people. There are eight different styles. They are 

• Humour
• Parody 
• Shock
•  Surrealism
•  Intertexuality
•  Repetition 
• Sex Appeal
•  Famous faces  

Humour 

An example of a humourous advert is the Volkswagen advert as it is showing children acting in a comical way. The advert also includes themes of pop culture with the child dressed as Darth Vader. This advert is appealing to adult males because they have a sense of nostalgia due to seeing the film when they were younger, it also appeals to families as it show children in the adverts. The advert is memorable because it shows that the child has powers like Darth Vader and then we find out he has been fooled by his father, so this humour will make it memorable. The advert is successful because this modal of car was very popular, this is because the advert was first seen at the american Superbowl and was shown to a large number of people 

Parody

An example of a parody advert is the t mobile royal wedding advert. It is a good advert because it is taking the mick of a big cultural event that took place a few years ago, and is memorable because it is showing a large event that is meant to be serious as a funny event. This advert makes people laugh and is appropriate for the product as it portrays a fun and technological advancement. This is successful as it caused a lot of phone be sold and became one of the most popular phone companies. 

Shock   

An example of a shock advert is the NSPCC advert as it show children in bad family situations. It is a good advert because it makes people think about how some children are treated by there parent and it is a reality shock. This advert makes people shocked about the appalling conditions some children are put in. The advert is appropriate as it makes people want to help these people and is trying to persuade people to donate money for these children to get help. This is a successful advert because the charity is a success and well known charity and receive a lot of donations.

Surrealism

An example of a surrealism advert is the Fame Perfume advert as it shows a lot of strange imagery. It is a good advert as it make people interested to find out what the advert is about and when the do they want to buy the product. This advert appeals to all of her fans as it is something that could be collected by them and it appeals to people who like alternative things. This advert is memorable as it is strange and a lot of thing out of the ordinary happen, it also demonstrates that the artist 'Lady Gaga' is as strange as her perfume and her fans. This is a successful advert as this perfume became one of the most selling celebrity perfume, beaten by Elizabeth Taylor.  

Intertextuality

An example of an intertextual advert is the M&S Christmas advert. This is a good advert as it show a lot of different pop culture that people will know by watching the advert, it also has a range of different styles of intertextuality that mirrors the range of things in the store. This advert is appealing to women who are shopping for Christmas because it gives them ideas of what to shop for, for there Christmas presents. This advert is memorable because it contains a large range of famous faces and it uses comedy elements which would make it appealing to people and stay in there heads. This is a successful advert because it is one of the largest stores and people always want to see what they will do for there adverts each year. 

Repetition

An example of a repetition advert is the 118 118 advert. This is a good advert as it uses the same two characters in every advert and people will then remember it more, they also use humour to make it well known to people. This advert is appealing to young adults as it is a helpline for people needing to know certain information e.g. cinema times. This advert is memorable because they use funny alternative to show people the range of services they can offer. The advert is successful due to the fact that many people will know of the advert and remember the number as it is basic and repeated in all the adverts. 

Sex Appeal

An example of a sex appeal advert is the Diet Coke advert as it shows a man taking his shirt off. This is appealing to women as the man has muscles and not many women would be used to this. The drink is aimed at women so they use this advert to make more women buy this product instead of there other product as women are more concerned about the way they look, it also appeals to women as it shows everyday women. This advert is memorable because the man is sexually attractive to women and people would talk about how they feel about the man. The advert is successful because it made more women buy diet coke instead of other fizzy products. 

Famous Faces

An example of a famous face advert is the Beyonce Pepsi advert as it shows a successful pop artist preparing for her new video. The drink is appealing to everyone who supports this artist as it shows what happens behind the camera in rehearsals. The advert is memorable as it shows the past looks of the artist making the audience feel nostalgic, it is also memorable because the song is a reminder of her album and is trying to persuade people to buy her music. This advert is successful because it is something that no one would forget due to there being a famous artist in the advert.   

                                                                                                                                                                                                          

Forms of Television Adverting

Forms of television advertising 
 This provides evidence for: Unit 30:P1,M1,D1W
elcome to 'An Introduction to Advertising'A blog designed to tell you everything you need to know to be successful in the world of advertising! This blog will provide you with details of 

Different formats of advertising

Different purposes of advertising

Examples of effective/ineffective advertising campaigns

Examples of controversial advertising campaigns

Different styles of television advertisements

How television adverts are researched and designed

How television adverts are produced

Common Codes and Conventions

How advertising is regulated.

There are seven different formats of advent. They are  Realist narrative ,Anti-realist narrative, Animation, Documentary ,Talking heads, Stand alone and Series 

The first form of advertising is Realest narrative. An example of a realest narrative is the 'fairy liquid advertisement.


The advert  is showing a parent washing up and a child asking about the washing up liquid. It is a good example of a realest advert because they make the setting seem like it is a normal home to show that it works for normal people and it make people think that it works for that woman in her home they think it will work for them too. A realest advert has positives and negatives. A positive is that the advert is like real life so it convinces people that the product works. This makes people want to buy it because it is showing that it is a product for anyone A negative is that it is a plain advert so it might not interest the people into buying the product because it is just showing what would really would happen in life.

The second form of advertisement is Anti-realest narrative. An example of Anti-realest narrative is the  skittles advert.





The advert is of a man who when he touches anything they turn to skittles. It is a good advert because it is a memorable  one because of its comedy element. This would not happen in real life so it makes humorous. An anti realist advert has positive and negatives. A positive is that it is so out of the ordinary , it is memorable  This means the advert would be stuck in there head so they will want to try it. A negative is that audiences might not take the advert seriously because it is too humorous to be taken seriously , so people wont remember  the product or want to buy the product .  
 


The third form of advertisement is animation. An example of animation advert is the twinings advert.

The advert is of a women who goes across the ocean in a boat trying to get to her twin. It is a good advert because the animation is really good. Also you get involved with the story of the advert and get attached to the character. It makes you want to know why she is going across the sea. There are positive and negatives to an animation advert. A positive to it is that the animation makes you want to watch it. When animation is used you can do a lot more in the advert compared to a real life advert. This makes the advert more interesting. AS negative to animation adverts is that animation dose not appeal to everyone. Animation appeals to more younger audiences so not everyone will pay attention what the product that is being sold. Also it is an animation so it dose not apply to real life,  so people might not trust it as much.


The forth type of advertisement is documentary. An example of a documentary advert is 

The advert is about a dentist telling the audience about enamel wear. It is a good advert because it give information about what is happening to you teeth , so people are more informed. Also it uses a dentist so people will trust it more. Documentary adverts have positives and negatives. A positive to documentary adverts are that they tell the audience a lot of information . This make people understand why they need a product , so it convinces they to buy it. Also they always use professionals from the fields the product is being sold from. This makes the product more trust worthy. This means more people would believe it works so would want to buy it.


The fifth type of advertisement is talking heads. An example of a talking head advertisement is Lea Michele's Loreal advert 

The advert is of actress Lea Michele telling us about the new Loreal product, Saying what it is and what it does. It is a good advert because it has a celebrity which means more people will watch it . Also it tells us everything we need to know about the product. Talking head adverts have positives and negatives. A positive for talking head adverts is that they tell you everything you need to know about the product. This means people decide if the product is right for them. Also talking head adverts are not too serious and are not too humorous. This means that it can be taken seriously but is not boring either. A negative too talking head adverts is that not much happens in the advert. This means it is less memorable. 

  The sixth type of advertising is stand alone. An example of a stand alone advert is the Katy perry perfume advert.





The  advert is about the singer Katy Perry being a queen, then gets tied of the normal parts of a queen, so she runs and changes her look, This is a good advert because of the imagery on screen is 
humorous and memorable. Also the story is interesting. There are positives and negatives to stand lone adverts. A positive to a stand alone advert is that the story is only done once so people wont get bored of it. Also they do not have to have a storyline that will have to carry on. A negative to stand alone adverts are that people might not rember the advert that much because there is only one of them. 


The final form of advertising is the series advert .An example of a series advert is the bt ads about the family 






The advert is about a man 'Adam' meeting a women and he starts dating her. This series if adverts are good because you get attached to family and want to see what happens next for them. Later on in the series the audience could vote if they think the women was pregnant or not .Series adverts have positives and negatives. A positives to series adverts is that you get attached to the characters  in the advert and what to see what happens next. Also you like the adverts and waits  for the next ones to come one. A negative to series adverts is  that they might become repetitive and monotonous so people might get bored of seeing them.