Production Documents: Proposal

Proposal Prepared by …………………………….

JAM productions will make a 30 second advert to encourage people to buy the I phone 5C and to convince them it is the best phone. The advert will be targeted at an audience of 15-25 year old young people and be convincing and informative. The advert will provide evidence for reason people should buy an iphone 5c and what are the uses of the product. The advert will feature material shot on location at a house party, in a bedroom, and at a bus stop. The advert will be fronted by 3 unknown actors and will be accompanied by unsigned music. We have found music to accompany this advert but do not need to ask to use music because it is royalty free. The advert will include three main young people and a group of extras. The characters are age 17-18. They all lead dull lives but when they use a iphone 5c it brightens their life. We have asked all the actors and extras for their permission to be filmed. The facts and uses of a iPhone are will be shown in the advert to convince people to buy it. We have found the information and figures from Apple. The three main characters will be showing the uses of the iPhone and will show how they improve their lives. The darkness to light will reinforce the point that it brightens up your life. The program will be filmed on digital format cameras and edited using the latest editing technology at our Dagenham editing facility. The advert Budget is subject to be discussed  but will be around will be £500.