Task 5 – Methods of Research

Why is research important?


Research is an important thing to carry out when you want to make an advertisement. When you first come up with or trying to come up with an advertisement idea you need to do research. In the research you want to find out what is out their already for similar products. This will give the director ideas of what to do the advert about. This will also show what is alresy out there. This resarch will make sure the ideas out their are not copies or too similar. The resarch will also show what advertisements work and what dose not makeingit more of a successful advertisement. If this part of the research is not carried out the director would not know what works as advertisements and what dose not work. This meaning it would be a successful product. Research is crucial when making advertisement because it will make the advert more successful and original because they have seen what is out there and try to improve what has already been done.

Ways of carrying out research


Audience Research 


Audience research is when a researcher looks into the audience and finds out what their view of your advertisement to see their opinion on the advertisement to see their opinion this type of advertisement. Their are four types of advertisement they are descriptive, which is describing their characteristics, analytical, which is reasearch when a research tries to understand how or why and what motivates them, predictive research, which considered the what if question about what is going to happen and tracking research, which is rearch over a long time which show a time change. You do audience rearch before the product is released to see if the advertisement is good and after it realsec to see people opinion of it and see if the advert help sell the product. Also to see what works well in the advertisement. This research is useful because it shows the general public opinion of the advertisement that another research could not find out.

Market research

Market Research is when the director looked into the field that is already in the market to compare in to their product. This makes them aware of the competitors in the market to improve their product. This reasrch is mainly carried out before the product is released so they can find out what is in the market to improve it before it’s released. The reasearch is useful because you get an insight into the fields that you could not get by audience research. Market reasearch is mainly seeing what is already on the market and see if there is a gap which can be filled by the advert An example of market research is if you are making an iPhone advert you would see what is already out their to see what needs to be in the advert from e.g. a Samsung phone. This is important because it shows what needs to be included and show what can make the advert unique.  

Production Research

 This research is when they research to allow a company to develop new products and to make sure the release will run smoothly. Production research is just before the beginning of the production. This is used to see if the production of the advert is successful. If it dose not go well the advert might have to be pulled.  There are many different parts to production research. Budget is a very important part of production research because you will research of how much you will spend on the production. Another important part is the location research to find where we are going to film. Other important parts include props cast crew writers and other parts of the production team. These are all important because it is the best way to find the best team for the production.

Types of research


Primary Research


Primary research is research that the company carries out itself. It is used to find specific question.

The pros of primary research are that the researcher can look at secondary research done already. Also caring out primary research means you can ask questions what you want not limited to certain question. The cons of primary research are that it is costly and time consuming. This is because you have to start from the beginning.  An example of primary research is giving out interview to find out people opiopn on a new chocolate bar. This type of reasearch is best because you can ask the question you are not forced to certain questions.

Secondary research

Secondary research is research that the company dose not carries out. Taking research done by other and calculating it together gathers to for the research does it. The pros of secondary research is  that it has been carried out bevfoorew and the information is taken from reliable sources so it will be esier and more accurate to collect. But you do not know how it is done by it might be less accurate or reliable. An example of secondary reasearch a new burger is realness at a restraint this will be good resarch because you can get reasearch from all over the word.

Quantitative data

Quantitative data is data made of numbers. This is usually collected by questionnaires. An advantage is that they can use a large sample so you get more data. Also it is esier to sort because they are all just number. The con is that it is hard to develop a questionnaire what find what you want because you can only collect numbers. Also closed question can be changed because it will affect the results. An example of collecting quantitative research is ask people on the street how much do they spend in a week on food. This would be a good way of formatting the results because the answers are best shown in food to find out result.

Qualitative data

Qualitative data is getting people thorts and feelings. An advantage of qualitative data is that you can collect detailed information and you can ask questions that lead on from the last question because you can ask any question it is not controlled. The negative is that it is time consuming because you have to get the information and sort it. It is also not very representative because there is a small sample. This could be used when doing an interview about people opinions of the music industry at the moment. This type of data would be useful because they can give detailed answers and the research can ask questions they want to.