Task Two – Production

When creating my advertisement i went though a long process to fully make sure it would go off successfully and to make sure i would have a completed product that is at high standards so it would get selected. This happen all the way though the process from filming to editing. My aim was to make an advert which was diverse in its camera styles and shots.

Filming

 The first part of the advert was the filming. At this phase of the process we had to arrange equipment to film the advertisement. We rented the equipment from http://www.hireacamera.com. We needed to rent a camera and a tripod. We rented it because it worked out cheaper to rent the camera  and tripod. The cost came to £136. We picked it up from their building and was rented for the two days. For our production I also needed an sd card big enough to store the film. Luckily one of the producers had a spare one he used on his last project , so we used that. This also helped save money. When we were filming lighting was a key issue we had to look at. One each of the set we wanted to utilise natural light as much as we could . This is because we want our advert to look as natural as possible. This was possible for the first two scenes because they were both filmed in the day time. When we were on the set of the shots we looked for the best position to film that lite the scene. But we aimed it so the camera is not facing the light so there is no back lighting. The third scene was dirk so light was needed. To create light in the shot we used the torches on lights. This is because they were bright enough to see the shot but not too bright that it dose not look like night.

When filming the production instructing the cast and crew was very important. We started instructing the cast and crew on what to do in pre production. All the cast and crew were a pivotal part of pre production.  They were informed of their roles in the production and what they were expected to do. These ranged from what the camera man was going to film to what the actors were going to do. They  were informed on all decisions made. They also all had any documents they would need for filming which would help direct them, e.g. shooting schedule.There was also around though of what needed to do so everyone knew. On set me and the producers were there to oversee the production and direct the crew and cast the production went off successfully. The pre planning helped on set because the cast and crew knew our vision and knew what we wanted to do set. When they needed direction we were there to direct them . We also made sure the cast and crew knew what needed to be done by each member so they can help each other. This helped because the cast and crew could help each other if we were not available .

Throughout the whole process I considered health and safety highly. This started in the pre planning phase. When we were planning our advert we designed document that consider all problems we could faced. This was done by visiting each location . While there we looked at the soundings to see what threats there are and see what problems could occur , not just for us , also for the general public. W e did this because it gave us a real view of what problems there are nin the locations , so we could see what we could do about it . Also on the document we figured out how we could deal with these problems if they did occur. This helped when we were on set because we saw these dangers and avoided them as much as we could . Doing this meant that no problems occurred. We handed out the document to all the cast and crew so they knew what dangers that might have occurred and what should they do if something goes wrong.

Editing

 When I finished the filing side of the production , I needed to edit the advertisement, so i could produce a successful advert.

I edited my project on final cut express, because it is an advanced program (unlike others including windows  movie maker). Also it is not too complicated so it could make my advert easily. The first thing i had to do was upload the footage. I did by plugging the camera with the sd card in the computer. Then i went on log and transfer and exported all the clips of the advert into a new sequence i created. 

 

 When they were on in the project bin they needed to be ordered . This is so they would be easy to find when i was creating  the advert. I order the clips in order of each scene and the order in the scene.

In my advert i used a range of editing techniques and transitions to make the advert more entertaining and professional.The first one i used was Dip to colour . During my advert there were 5 transitions where it changes using different colors. This transition was used to show a change in time or scene. The colors were selected because they are the colours of the iPhone 5 C's. This colour transition was a way of getting the audience to understand the change and to show that the iPhone was brightening up t6he characters lives. We made this transition by selecting the end of a clip , inserting the transition , then finding the color that matched an iPhone. 

Another technique i used was at the end of my advert, which was a zoom. This zoom was a zoom of a photograph taken on the iPhones in the advert. This zoom was used to show the photo on screen. The zoom was used for two reasons. First it was a transition to make the photos flow onto screen instead of it appearing looking out of place. Also it was used to make it look like a instant picture s, so as soon as it is taken you can see it like on a normal camera. This was to make the advert more visually entertaining.

When creating my advert I import music into it. When planning my advert  i was looking for music i could include in the advert. I eventually decide on the song, so when it came to editing i downloaded the song. Once i downloaded it I imported it into the bin. Once it was imported i put it onto the time line. In the middle of my advert there is a scene where there is no music. This is because the is on radio instead of the phone. The radion is not working. So i got the razor blade tool and cut the parts of the sound i don't need. Then i imported a sound byte of a radio not working.This was used to show that the phones music is better than the radio.










At the start and end of my advert text is used. This text was used to show who the advert was made by and to show our tagline of our advert which is Brighten up your life.  The text was used to remind the audience what our tagline was and to entertain them,. The text was created using the text tool. It becomes it's own clip which I put on the timeline above a clip.

Once i had finished my advertisement i had to export it . To export it i had to go on to the menu and find export using quick time movie. One there  i had to change the settings to ones that run make it run on tv in the best quality.Once the settings were change it was exported onto the computer as a mopvie ready to be put onto disk.