Ideas Generation

The first  advert is made by using stop motion animation by taking loads of still images and building them up to form a film . The advert is going to be a anti realist narrative. The advert with have the stop motion images with the phones moving on there own.  This would not happen normally. This is used to interest the audience and make the phone look interesting and fun. It is also done to make the advert memorable so it will stick in the audiences mind. The  advert is a humour advert.  The advert will show the phones doing load of different trick and flips . This will make the audience laugh because phones can normally do that. This also makes the advert memorable. The advert will have 3/4 of the different colours of phones moving on there own in doing spins flips slides and the phones spreading like fireworks. The audience for the advert is 16-25 because it it is humorous has  bright colours and it visually complex. The unique selling point for the advert are the colour and the acrobatics of the phone in the advert. These are the USP because this makes the advert visually unique because there is no other advert like it because there is no advert that is as visually dynamic with all the bright colours and shapes. . This make the advert memorable.

The second advert is made up of  three different situations. This situation are on the perspective of three different people . The advert is going to be a realist narrative. The advert would show three normal people in normal situation. This makes the audience relate to the advert because it is a normal situation and could happen to anyone. So people would want to use the phone because they can use it to solve the problems. This will mean that the advert can appeal to anyone because anyone could have the problem. The advert will be a intertextual adver. The advert will include how things from pop culture. One of the main points of  the advert is  the camera especially using pop culture. This will appeal to a teen audience because selefies are in trend at the moment. The advert is going to include tree different people with three different situations. One will be listening to music one will be selfies and one will be shopping online. The phone will help them do this. The target audience for the advert will be also 16-25. This advert will appeal to them because all three of the parts of the advert appeal to this age because teens take selfies order offline and  listen to music.  The unique selling point of our advert is the colour The advert will start with a dark shade but when the phone is used the scene gets brightened.