Target Audience Research - Focus Group

Focus group questions

1. How many of you have an iPhone?


https://www.youtube.com/watch?v=cO3rsfE7GM0
After watching this advert....

2.  What appeals to you about a iPhone 5C?



3. What  dose not appeal you to a iPhone 5c?



4.  what is the best feature of an iPhone?



5.Do you find the colour of iPhone one of the best features?


watch this advert for an iphone 5, tell us what is good about the advert and what would make you buy the product?

6. . https://www.youtube.com/watch?v=jZGzXEExZcc

7. How could you improve the advert.



8. What do you mostly do on your phone


9.   What do you expect to see in a iPhone advert



10. What do you think the advert should focus on.