Target Audience Research- Questionnaire Results

In my group we did a questionnaire to receive information about what audiences like about Mobile phones especially Iphones and their advertisment.

The first question was to find out if the participants were able to answer the rest of the questions about smart phones because if they said no they could not answer most of the questions about smart phones. Luckily all the participants said yes.

The second question was to find out what type of mobiles the participants have. The questionnaire shows that only 50% of participants have iphones . This shows that there is reasons for  not everyone has a iphone.

  The third question is to find out how long participants spend on there phones. The answers collected shows that there is not one answer selected show there is no common time spent on their phone.

 The forth question is to find out what the participants do on there phone. Texting is the most popular  by the participants all voting for texting.  Also music is very for the participants with over 80% voting for  Listening to music. Social networking is the third highest choice with over 70% of the voters. This shows the that our advert should be focused on texting, music and social networking.

The fifth question is to find out if wither people were on contract or pay as you go. Most people were on a contract with 9 out of 11 people on a contract. The rest was on pay as you go. This shows that people prefer to pay for their phone over time so we will aim to target contract for the advert.








The sixth question was to find out how much people paid for their contract on their phone. The three participants who was on pays as you go paid between £100 to £200 for their Phone. The iPhone 5c cost around £439.95 (price from carphone warehouse). These phones would not appeal to them because it is more expensive than their phones are at the moment. But we will try to make the advert so they are convinced to buy it or go on contact .






The seventh question is to find out how much people spent on their phone contract a month. Most participants in my study group with over half paying  from £21-£30 a month, Just over a quarter paying £31-£40 and only one participant pays £10-£20. The price for a iPhone 5c contract is £25 for 8GB Phone.










The eighth question is too find out if the participants found iPhones expensive. 70% of participants believe that iPhones are expensive. The normal iPhone costs £38 a month (carphone warehouse). The  Our advert will show the audience that the iPhone 5c is cheaper at £25 a month (carphone warehouse).




The ninth question is too find out if the iPhone was cheaper would the participants buy it. 90% said they would buy it. This show that the audience will want a cheaper iPhone. This is one of the main parts of the advert.






The last question was to find out what appeals to the participants about a iPhone. The question shows that 70% of the audience like the design and the apps. 50% of them like the camera and the brand. This shows that the advert should also look at the camera ,the brand , the  apps and the design.